ABSTRACT

Reimagining Communication: Meaning surveys the foundational theoretical and methodological approaches that continue to shape communication studies, synthesizing the complex relationship of communication to meaning making in a uniquely accessible and engaging way. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture.

Reimagining Communication: Meaning brings together international authors to provide contemporary perspectives on semiotics, hermeneutics, paralanguage, corpus analysis, critical theory, intercultural communication, global culture, cultural hybridity, postcolonialism, feminism, political economy, propaganda, cultural capital, media literacy, media ecology and media psychology. The volume is designed as a reader for scholars and a textbook for students, offering a new approach for comprehending the vast diversity of communications topics in today’s globally networked world.

This will be an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.

chapter 2|21 pages

Hermeneutics

chapter 6|16 pages

Reimagining Communication in Mediated Participatory Culture

An Emerging Framework

chapter 7|17 pages

Global Culture

chapter 8|19 pages

Cultural Hybridity, or Hyperreality in K-Pop Female Idols?

Toward Critical, Explanatory Approaches to Cultural Assemblage in Neoliberal Culture Industry

chapter 9|17 pages

Postcolonial Scholarship and Communication

Applications for Understanding Conceptions of the Immigrant Today

chapter 11|16 pages

Political Economy of Communication

The Critical Analysis of the Media’s Economic Structures

chapter 12|15 pages

The Propaganda Machine

Social Media Bias and the Future of Democracy

chapter 13|18 pages

From Fans to Followers to Anti-Fans

Young Online Audiences of Microcelebrities

chapter 14|26 pages

Reimagining Media Education

Technology Education as a Key Component of Critical Media Education in the Digital Era

chapter 15|16 pages

From Media Ecology to Media Evolution

Toward a Long-Term Theory of Media Change

chapter 16|14 pages

Media Psychology