ABSTRACT

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:

■ Digital Media

■ Media Effects

■ Privacy

■ Dark Side

■ Applied Communication

■ Relational Communication

■ Instructional Communication

■ Communication and the Law

The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

part One|2 pages

Studying “Theory”

chapter one|12 pages

Integrating Theory and Research

Starting with Questions

chapter two|18 pages

Thinking about Theory

chapter three|10 pages

Thinking Quantitatively

part two|2 pages

Mass Communication

chapter five|14 pages

Mass Communication Theory and Research

The Dynamic Nature of Theoretical Approaches

chapter six|14 pages

Privacy Issues in Communication

chapter seven|12 pages

Media Gatekeeping

chapter nine|14 pages

Cultivation Analysis

Research and Practice

chapter eleven|16 pages

Uses and Gratifications

chapter twelve|14 pages

Spiral of Silence 1

chapter thirteen|16 pages

International Communication

chapter fifteen|14 pages

Advertising

chapter sixteen|10 pages

Digital Media

Identity Management

chapter seventeen|12 pages

Media Effects

A Functional Perspective

part Three|2 pages

Human Communication Approaches and Concerns

chapter eighteen|10 pages

Human Communication Theory and Research

Traditions and Models

chapter nineteen|14 pages

The Rhetorical Perspective

Doing, Being, Shaping, and Seeing

chapter twenty|16 pages

Persuasion

chapter twenty one|16 pages

Interpersonal Communication

chapter twenty two|14 pages

Delineating the Dark Side of Communication

chapter twenty three|14 pages

Intercultural Communication

chapter twenty four|12 pages

Intrapersonal Communication and Imagined Interactions

A Musical Application

chapter twenty five|14 pages

Nonverbal Communication

chapter twenty six|12 pages

Applied Communication

chapter twenty seven|16 pages

Organizational Communication

Theory and Practice

part four|2 pages

Integrated Approaches to Communication

chapter twenty eight|10 pages

Relational Communication

chapter thirty|16 pages

Corporate Communication

chapter thirty two|12 pages

Credibility

chapter thirty three|16 pages

Political Communication

chapter thirty four|16 pages

Public Relations and Integrated Communication

chapter Thirty five|14 pages

Health Communication

Social Support and Health Outcomes

chapter thirty six|12 pages

Feminist Theory

chapter thirty seven|12 pages

Communication Ethics

chapter thirty eight|12 pages

Instructional Communication

chapter thirty nine|14 pages

Communication and the Law

part five|2 pages

Future of Theory and Research in Communication