ABSTRACT

In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.

chapter 1|24 pages

What Is Corporate Planning?

chapter 2|28 pages

Who Should Do It?

chapter 3|34 pages

Corporate Objectives and Corporate Conduct

chapter 5|38 pages

Setting the Corporate Targets

chapter 6|34 pages

Forecasts and Gap Analysis

chapter 7|37 pages

Strengths and Weaknesses Analysis

chapter 8|33 pages

Threats and Opportunities

chapter 9|26 pages

Alternative Strategies

chapter 10|36 pages

Selecting the Strategies

chapter 11|30 pages

Evaluation, Action Plans and Monitoring

chapter 12|42 pages

The Woodcock Group