ABSTRACT

Bringing together 12 original essays, Shaping the American Interior maps out, for the first time, the development and definition of the field of interiors in the United States in the period from 1870 until 1960. Its interdisciplinary approach encompasses a broad range of people, contexts, and practices, revealing the design of the interior as a collaborative modern enterprise comprising art, design, manufacture, commerce, and identity construction. Rooted in the expansion of mass production and consumption in the last years of the nineteenth century, new and diverse structures came to define the field and provide formal and informal contexts for design work. Intertwined with, but distinct from, architecture and merchandising, interiors encompassed a diffuse range of individuals, institutions, and organizations engaged in the definition of identity, the development of expertise, and the promotion of consumption. This volume investigates the fluid pre-history of the American profession of interior design, charting attempts to commoditize taste, shape modern conceptions of gender and professionalism, define expertise and authority through principles and standards, marry art with industry and commerce, and shape mass culture in the United States.

chapter |4 pages

Introduction

chapter 1|24 pages

Designing professionals

Architects, decorators, clients, and the interior design process in the nineteenth century

chapter 2|18 pages

Dealing in interiors

How Duveen Brothers and Maison Carlhian shaped an eighteenth-century French salon in 1920s New York

chapter 3|11 pages

Elsie de Wolfe

A professional interior decorator

chapter 4|10 pages

Designing the gender contest

(Re)Locating the gay decorator in the history of interior design

chapter 5|20 pages

For men by men

Furnishing the YMCA

chapter 6|18 pages

The Art-in-Trades Club

Selling style

chapter 7|17 pages

Demonstrating the profession

Interior decorating instruction on early television

chapter 8|17 pages

Coeds and t-squares

Interior design education and home economics

chapter 9|13 pages

“Principles, not effects”

Edgar Kaufmann, Jr., MoMA and the legitimization of interior design

chapter 10|12 pages

“Apology areas”

Interior decorating and the marketplace in the 1950s

chapter 12|15 pages

Modernism’s glass ceiling

Women in commercial design after WWII