ABSTRACT

The London 2012 Paralympic Games - the biggest, most accessible and best-attended games in the Paralympics' 64-year history - came with an explicit aim to "transform the perception of disabled people in society," and use sport to contribute to "a better world for all people with a disability." This social agenda offered the potential to re-frame disability; to symbolically challenge "ableist" ideology and to offer a reinvention of the (dis)abled body and a redefinition of the possible. This edited collection investigates what has and is happening in relation to these ambitions. The book is structured around three key questions: 1. What were the predominant mediated narratives surrounding the Paralympics, and what are the associated meanings attached to them? 2. How were the Paralympics experienced by media audiences (both disabled and non-disabled)? 3. To what extent did the 2012 Paralympics inspire social change? Each section of this book is interspersed with authentic "voices" from outside academia: broadcasters, athletes and disabled schoolchildren.

part Section I|112 pages

Photo Montage

chapter 1|15 pages

Between Exclusion and Inclusion

The Importance of the Olympic Movement for the Development of Paralympic Sports

chapter 2|11 pages

Out of the Shadows, into the Light?

The Broadcasting Legacy of the 2012 Paralympics for Channel 4

chapter 3|29 pages

Dis/Enablement?

An Analysis of the Representation of Disability on British Terrestrial Television Pre- and Post-Paralympics

chapter 4|13 pages

#IsItOk to Be a Celebrity (Disabled) Comedian?

Approaching Disability with Adam Hills's Television Programme, The Last Leg

chapter 5|15 pages

Framing the Difference(s)

Analysing the Representation of the Body of the Athlete in the 2012 Olympics' and Paralympics' Official Programmes

chapter 6|11 pages

Provoking a Public Service

Paralympic Broadcasting and the Discourse of Disability on Channel 4

chapter 7|16 pages

‘Superhumanity' and the Embodiment of Enlightenment

The Semiotics of Disability in the Official Art and Advertising of the 2012 British Paralympics

part Section II|66 pages

My Experiences of the Paralympics

chapter 8|15 pages

Where Agendas Collide

Online Talk and the Paralympics

chapter 10|18 pages

Contentious Disability Politics on the World Stage

Protest at the 2012 London Paralympics

chapter 11|15 pages

Voices from the Armchair

The Meanings Afforded to the Paralympics by UK Television Audiences

part Section III|59 pages

The Paralympics Poem

chapter 12|13 pages

From the Distant Sidelines

Stories of Engagement with the London 2012 Paralympics from Disabled People

chapter 14|15 pages

An Inside Look at an Invisible Paralympic Sport

Giving Voice to Goalball Athletes' Lived Experiences

chapter 15|13 pages

‘Human First, Athlete Second and Disabled Person Third'

An Edited Conversation with Paralympian Ben Rushgrove

chapter |15 pages

Afterword: A Personal Reflection on How We Can Communicate about Paralympic Athletes

An Edited Conversation with Paralympian Ben Rushgrove