ABSTRACT

This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

part I|65 pages

Cultural Policy and the Olympic Movement

chapter 1|25 pages

Introduction

The Cultural Policy of Global Events

chapter 2|22 pages

The Olympic Games Cultural Programme

part II|160 pages

The Olympic Games Cultural Programme

chapter 4|24 pages

Defining the Vision

chapter 5|24 pages

Managing the Programme

Internal Operations

chapter 6|18 pages

Managing the Programme

External Operations

chapter 7|39 pages

Marketing and Communications

chapter 8|28 pages

Stakeholder Contributions

chapter 9|25 pages

Media Coverage

part III|22 pages

Towards a Culture-Led Olympic Games?