ABSTRACT

Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.

part |30 pages

Thinking About Women's Magazines

chapter 1|15 pages

Fragmentation and Inclusivity

Methods for Working with Girls' and Women's Magazines

chapter 2|13 pages

Landscape for a Good Woman's Weekly

Finding Magazines in Post-war British History and Culture

part |52 pages

Ideals of Femininity and Negotiating Gender Norms

chapter 4|15 pages

Inter-war Czech Women's Magazines

Constructing Gender, Consumer Culture and Identity in Central Europe

chapter 5|11 pages

Make Any Occasion a Special Event

Hospitality, Domesticity and Female Cordial Consumption in Magazine Advertising, 1950–1969

chapter 6|13 pages

Righting Women in the 1960s

Gender, Power and Conservatism in the Pages of The New Guard

part III|58 pages

Women, Magazines and Employment

chapter 7|18 pages

Getting a Living, Getting a Life

Leonora Eyles, Employment and Agony, 1925–1930

chapter 8|12 pages

‘Corresponding with Men’

Exploring the Significance of Constance Maynard's Magazine Writing, 1913–1920

chapter 10|15 pages

Nanny Knows Best?

Tensions in Nanny Employment in Early and Mid-Twentieth-Century British Childcare Magazines

part IV|36 pages

Young Women in Magazines

chapter 11|18 pages

The American Girl

Ideas of Nationalism and Sexuality as Promoted in the Ladies' Home Journal during the Early Twentieth Century

chapter 12|16 pages

A Taste of Honey

Get-Ahead Femininity in 1960s Britain

part V|42 pages

Women's Bodies from Second Wave Feminism to the Twenty-First Century