ABSTRACT

Production Studies, The Sequel! is an exciting exploration of the experiences of media workers in local, global, and digital communities—from prop-masters in Germany, Chinese film auteurs, producers of children’s television in Qatar, Italian radio broadcasters, filmmakers in Ethiopia and Nigeria, to seemingly-autonomous Twitterbots. Case studies examine international production cultures across five continents and incorporate a range of media, including film, television, music, social media, promotional media, video games, publishing and public broadcasting.

Using the lens of cultural studies to examine media production, Production Studies, The Sequel! takes into account transnational production flows and places production studies in conversation with other major areas of media scholarship including audience studies, media industries, and media history. A follow-up to the successful Production Studies, this collection highlights new and important research in the field, and promises to generate continued discussion about the past, present, and future of production studies.

part I|36 pages

Tools of the Trade

chapter 3|14 pages

How Global Is Hollywood?

Division of Labor from a Prop-Making Perspective1

part II|36 pages

Being the Brand

chapter 4|7 pages

Working the Booth

Promotional Models and the Value of Affective Labor

chapter 5|13 pages

From Broadcast Design to ‘On-Brand TV'

Repositioning Expertise in the Promotional Screen Industries1

chapter 6|14 pages

Pop Stars Perform ‘Gay' for the Male Gaze

The Production of Fauxmosexuality in Female Popular Music Performances and Its Representational Implications

part III|48 pages

Production Pedagogies

chapter 7|14 pages

Craft, Creativity, Collaboration, and Connections

Educating Talent for Danish Television Drama Series

chapter 8|16 pages

Charity Appeals as ‘Poverty Porn'?

Production Ethics in Representing Suffering Children and Typhoon Haiyan Beneficiaries in the Philippines

part IV|52 pages

Putting the Public Back in Public Service

chapter 10|15 pages

Public Service as Production Cultures

A Contingent, Conjunctural Compact

chapter 11|12 pages

Invisible Workers in an Invisible Medium

An Ethnographic Approach to Italian Public and Private Freelance Radio Producers

chapter 12|14 pages

Detachment, Pride, Critique

Professional Identity in Independent Factual Television Production in Great Britain and Germany

part V|38 pages

Transnational Circuits

chapter 14|12 pages

Avenues of Participation and Strategies of Control

Video Film Production and Social Mobility in Ethiopia and Southern Nigeria

chapter 15|9 pages

From Experiencing Life to Life Experiences

Location Shooting Practices in Chinese and Taiwanese New Wave Cinemas

chapter 16|15 pages

The Crunch Heard 'Round the World

The Global Era of Digital Game Labor

part VI|48 pages

Redefining the Industry

chapter 17|14 pages

“What Actually Matters”

Identity, Individualization, and Aspiration in the Work of Glossy Magazine Production

chapter 18|11 pages

The Trick of the Trades

Media Industry Studies and the American Comic Book Industry

chapter 19|13 pages

Co-Producing Content for Pan-Arab Children's TV

State, Business, and the Workplace

chapter 20|8 pages

Keep Big Government out of Your Television Set

The Rhetoric of Self-Regulation before the Television Code