ABSTRACT

Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.

Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.

Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

part |2 pages

Section 1 STRATEGIC MANAGEMENT CONCEPTS

chapter 1|35 pages

Managing strategically

chapter 2|29 pages

Strategy process and practice

part |2 pages

Section 2 STRATEGIC ANALYSIS

part |2 pages

Section 3 STRATEGY DEVELOPMENT

chapter 6|27 pages

Creating future direction

chapter 7|46 pages

Business-level strategy

chapter 8|45 pages

Corporate-level strategy

part |2 pages

Section 4 STRATEGY IMPLEMENTATION

chapter 10|29 pages

Leading organizational change

chapter 11|41 pages

Design and organizational architecture

part |2 pages

Section 5 ASSESSING STRATEGIC PERFORMANCE

chapter 12|33 pages

Measuring organizational performance