ABSTRACT

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.

part I|50 pages

Asian Media Flows

chapter 2|21 pages

Becoming ‘Culturally Proximate'

The A/Scent of Japanese Idol Dramas in Taiwan

chapter 3|12 pages

Cultural Regulation and Advertising in Asean

An Analysis of Singapore and Vietnam

part II|62 pages

News

chapter 4|19 pages

Between Markets and Mandarins

Journalists and the Rhetorics of Transition in Southern China

chapter 5|18 pages

Turning Seeing Into Believing

Producing Credibility in the Television News Coverage of the Kobe Earthquake

chapter 6|23 pages

Dateline Tokyo

Telling the World about Japan

part III|71 pages

Advertising

chapter 7|17 pages

Creating Advertising in Japan

A Sketch in Search of a Principle

chapter 8|29 pages

Citizens Have Sex, Consumers Make Love

Marketing KamaSutra Condoms in Bombay

chapter 9|23 pages

Drunk on the Screen

Balinese conversations about television and advertising

part IV|71 pages

Producing Consumption

chapter 10|24 pages

So Close and Yet So Far

Humanizing Celebrity in Japanese Music Variety Shows, 1960s–1990s

chapter 11|23 pages

Yoshimoto Kōgyō and Manzai in Japan's Media Culture

Promoting the Intersection of Production and Consumption

chapter 12|22 pages

Promoting Culture

The Work of a Japanese Advertising Agency