ABSTRACT

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.

Among the many issues covered are:

  • The impact of digital technology on the structure of broadcasting organizations and regulation;
  • The nature of broadcast content or media programming and how it is delivered at home and abroad;
  • Engagement and interaction of the public with broadcasting and social and mobile media; and
  • The reshaping of revenue models for broadcasters and media organizations globally.

The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.

As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

part |59 pages

Research Challenges in a Changing Broadcast Environment

chapter |28 pages

Motivations for Viewers Using Social Media During the Olympic Games

Implications for the Future of Sports Broadcasting

chapter |14 pages

Double Vision

An Eye-Tracking Analysis of Visual Attention Between Television and Second Screens

chapter |16 pages

Twitter and Television

Broadcast Ratings in the Web 2.0 Era

part |45 pages

Research Issues and Advances in Global Broadcasting

chapter |13 pages

Broadcast and New Media Use in China

Findings from a National Survey

chapter |18 pages

Sensational Pictures

An Analysis of Visual Structure on Five Transnational Arab News Channels

chapter |13 pages

Telepresence and Immersion with Ultra-High-Definition Digital Displays

Background and Future Directions for Research

part |116 pages

International Perspectives on Broadcasting in the Digital Age

chapter |15 pages

The Future of Television

An Arab Perspective

chapter |19 pages

Tourism as a Mediated Practice in a Global Media Context

The Gaze of Female Korean Tourists to New York City and the Meaning of Their Practices

chapter |22 pages

Confronting the Central Paradox of Media Studies

The Network Society, Digital Technologies, and the Future of Media Research

chapter |15 pages

Connecting in the Scandalverse

The Power of Social Media and Parasocial Relationships

chapter |8 pages

The Legacy of Dr. Horrible

Potential Research into Second-Screen Intrusion, Coordination, and Influence

chapter |20 pages

Immersion

Implications of Wearable Technologies for the Future of Broadcasting