ABSTRACT
This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike.
While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy.
Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.
TABLE OF CONTENTS
part I|7 pages
Introduction
part II|41 pages
Characterizing and quantifying EMCs in Europe
chapter 3|13 pages
Tracing emerging market MNEs and FDI in European countries
part III|62 pages
Drivers, motivations and strategies of emerging country multinationals
chapter 7|18 pages
Turkish EMNCs with foreign direct investments in the EU
part IV|70 pages
Country-specific EMCs in Europe
chapter 9|28 pages
Greenfield investments and acquisitions of Turkish multinationals
chapter 10|13 pages
Indian firms in Europe
chapter 11|13 pages
Collaborative innovation within Chinese MNCs' international networks
part V|63 pages
Country and industry studies
chapter 14|19 pages
Central European transition economies' multinationals
part VI|9 pages
Conclusion