ABSTRACT

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

chapter 1|21 pages

Introduction

part 1|75 pages

Strategic management primer

chapter 2|21 pages

Strategy

chapter 3|34 pages

Strategic analysis

chapter 4|18 pages

Case study analysis

part 2|58 pages

Globalisation

part 3|92 pages

Contemporary themes

chapter 9|17 pages

Business ethics

chapter 10|15 pages

Digital strategy

part 4|38 pages

Radical/futures themes

chapter 13|17 pages

Strategic thinking

chapter 14|19 pages

The future of the future