ABSTRACT
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
TABLE OF CONTENTS
part I|107 pages
Communication Research and Research Orientation
part II|111 pages
Survey Research
part III|58 pages
Experimental Research
part IV|57 pages
Historical, Qualitative, and Secondary Research
part V|92 pages
The Taming of Statistics
part VI|75 pages
Data Processing and the Computer
part VII|60 pages
Writing and Disseminating
