ABSTRACT
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
TABLE OF CONTENTS
part |2 pages
Part I Concepts and debates
part |2 pages
Part II Alcoholic drinks
part |2 pages
Part III Food and non-alcoholic drinks
part |2 pages
Part IV Retailing