ABSTRACT
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
TABLE OF CONTENTS
part |117 pages
Advertising and Industry an Economic Analysis
chapter |6 pages
The Development of Advertising and Its Significance
chapter |31 pages
The Functions of Advertising (1)
chapter |28 pages
Criticisms of Advertising (1)
chapter |16 pages
Criticisms of Advertising (2)
part |63 pages
Advertising and the Community
chapter |9 pages
Some Social Criticisms of Advertising
chapter |12 pages
The Press and Advertising
chapter |22 pages
The Organization of the Advertising Business
chapter |9 pages
Concluding Questions
part |35 pages
The Scope and Development of Advertising a Statistical Survey
