ABSTRACT
Imitative behaviour, we have argued, is learned and follows the laws of learning. It will tend to appear when it is rewarded and tend not to appear when it is non-rewarded or punished. 1 When, then, is it likely to be rewarded? Where, in social life, should imitative behaviour be expected to appear frequently or even inevitably? This question can be put perhaps in a more telling way: When are social conditions appropriate for imitative learning? How must the social maze be arranged so that imitative behaviour is rewarded?
