chapter
21 Pages

it-and,

With the progress of science, associations (mnemonic evocation, affective impression, adoption of attitudes and preparation for reactions) multiply with a constantly increasing rapidity: as a result of the relations which are established between all experiences they increase in geometrical progression. Except for a few expressions whose signification becomes powerfully automatized, and which are in constant relation with particular events involving the same reaction (the: "Good morning, how do you do ?-Quite well thank you and how are you? "), the associations aroused by language are determined by a host of past and present factors (environment, previous conversation, nature of dominant preoccupations, etc.) so that the same word can be understood in very different ways, can, that is to say, arouse quite different feelings, attitudes and mnemonic evocations according to the individual and the occasion.