Data analysis during data collection
Data analysis in most qualitative research begins during data collection. This practice is consistent with the theory of data analysis discussed in Chapter 1 that emphasised the dialectical, or hermeneutic, relationship between theory and data. This chapter reviews the practicalities of integrating data analysis and data collection. Many texts on qualitative data analysis begin their discussion with what to do after data have been collected. If data
analysis begins only after the data have been collected, researchers will have missed many valuable opportunities that can be taken only at the same time as they are collecting their data. This is particularly the case if you are using the methodology of grounded theory. However, it also applies more generally to most other research methods that are interpretive, inductive and exploratory.