GOSSEN'S LAW OP THE SATIETY OF NEEDS
In a certain sense, however, every need is to be regarded as social. The appraisal of even the purely individual need, which is the result of the most intimate desire, is influenced by society. In most instances one measures his personal demand by the standard of his times and environment. The individual judgment is influenced by the social decision. This process is frequently carried to excess in order to avoid social disapprobation. A man may plunge into excessive disbursements to maintain outer show. These he endeavors to retrieve by curtailing his most intimate requirements. He feels that he must act thus for fear of losing caste and of being relegated to a lower social level.