ABSTRACT
Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects, ranging from redundancy programs to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The authors use a revolutionary way to manage sensitive projects--the lateral approach. Derived from twenty years' experience working with managers, the lateral approach is a flexible and non- confrontational method that introduces change through an understanding of how people think and act. While communities and organizations often resist change even though they will benefit from it, this approach shows how projects can be successfully managed.
TABLE OF CONTENTS
part I|59 pages
Basic Concepts
part II|33 pages
Launching the Project
part III|47 pages
Conceiving a Lateral Project
part IV|49 pages
Developing the Dynamics of the Lateral Project
part V|18 pages
Managing Those Who Oppose a Lateral Project