ABSTRACT
Developing from styles largely aimed at the African-American community, such as gospel, jazz and blues, soul succeeded in breaking through into the mainstream pop market in both the US and Europe. From 1965 to 1968, the Stax/Atlantic combination was responsible for what many considered the perfect 'rootsy', rural antidote to the 'showbiz' trapping of Motown soul, although it is significant that what became known as the subgenre of southern soul was far more racially mixed than its northern counterpart. This chapter concepts such as 'emotion' and 'honesty' in popular music are 'negotiated' between performers, mediators and audiences not inscribed within the musical texts themselves. The drumbeat would often invert the standard kicksnare relationship, with the snare metronomically following each crochet beat in the bar rather than the second and fourth beat, while the kick would punctuate the groove more sporadically.
