ABSTRACT
In Discourses of the Vanishing, Marilyn Ivy (1995) describes the creation of Discover Japan, an advertising campaign created by Dentsu Incorporated for what was then the (as yet unprivatized) Japan National Railways. Her description of how the campaign was created is taken from an account by Fujioka Wakao. In 1970, when Discover Japan was created, Fujioka was the account executive in charge of the campaign. Ivy’s synthesis of Fujioka’s description of how the campaign was developed proceeds along the following lines.
