ABSTRACT
The election of the right-wing Benjamin Netanyahu as Israel's prime minister in May 1996 unleashed a spate of venomous personal attacks by the mass media throughout the Arab world, reminiscent of the darkest moments of the Arab-Israeli conflict. Interestingly enough, it was in Egypt, which spearheaded the Arab drive towards peace with the Jewish State some two decades ago, where Netanyahu was given the toughest ride, with vilification ranging from a madman to a warmonger to a new Hitler.
