ABSTRACT

This book reviews a variety of aspects of the specific task of selling successfully as it applies to those working in the property sector. It provides guidelines and approaches that will enable one to sharpen their sales skills and maximise the results they produce.

part 1|14 pages

The New Realities of the Sales Role

chapter |4 pages

Introduction

chapter 1|8 pages

The Challenge of Competitive Markets

part 2|24 pages

A Foundation for Success

chapter 2|7 pages

Planning and Preparation

chapter 3|4 pages

Focusing to Create the Best Potential

chapter 4|10 pages

Finding the Best Prospects

part 3|96 pages

Conducting Effective Sales Meetings

chapter 5|6 pages

First Impressions Last

chapter 6|9 pages

Every Client is Different

chapter 7|10 pages

Identifying Clients' Requirements

chapter 8|23 pages

Presenting Your Case

chapter 9|13 pages

Responding to Clients' Objections

chapter 10|8 pages

Gaining a Commitment

chapter 11|22 pages

Writing Persuasive Proposals

part 4|33 pages

Maximising Results

chapter 12|6 pages

Reinforcing Your Case

chapter 13|5 pages

Follow-up and Persistence

chapter 14|11 pages

Creating and Managing Client Relationships

chapter 15|7 pages

Helpful Attitudes

part 5|11 pages

Afterword — the Way Ahead

chapter 16|9 pages

Afterword — the Way Ahead