ABSTRACT
This chapter explains some basic jargon before focusing on the methods of conducting survey. It allows to talk more easily about sample surveys and to thumb through some of the references given. Since a lot of sample surveys are conducted on human populations, the subject is often individual people. The chapter presents a case in the pre-election poll. For the library loan survey, the subject is a book. There are really two populations that exist within one's survey, and understanding how they relate to each other is the key to obtaining a sample which is representative of the population. They are target population and study population. In the pre-election poll, the sample is constructed by deciding which households to visit and not which people to interview. The sampling unit in this case is a household, while the subject is the person in the household who is to be interviewed.
