New Directions for Institutional Decision-Making
Colleges and universities have traditionally striven to be and been treated as special institutions in our society. There is general agreement that the educational process often requires a structural looseness, precluding a fixation on coordinated processes and standardized outputs. An educational institution is also a dynamic environment with a synergy that is built upon the collective capacity, energy, and will of its many stakeholders. Yet, for all these conditions, colleges are realizing that regardless of whatever unique status each may desire or have, none is immune from today’s market forces. These forces must be reckoned with within the context of the existing organization if the institution expects to survive.