ABSTRACT
The American home is decidedly feminine in character and appearance. Everywhere can be sensed the invisible hand of the household editors of the women’s magazines. Passing from the home in general, come to the library table loaded down with great masses of printed matter known generally as “women’s magazines.” How much women themselves have to do with their manufacture is beside the point. The fact is that they are contrived and compounded particularly for the female population. The stories and articles are adjusted to the feminine viewpoint. Since women have charge of spending most of money, billboards, advertisements, department stores and the wrappers in which things are enclosed are designed especially to appeal to the ladies. Motor cars are sold on their upholstery, their finishings and their streamline effects—and some of them are about as handsome as anything our modern mechanical world has produced.
