chapter  1
12 Pages

The Emergence of the Woman Entrepreneur in Suburbia

Women constitute a large proportion of small entrepreneurs, more than nine and a half million businesses in the United States. By 1992 they owned approximately thirty-five percent of all sole proprietorships, an increase from an estimate of less than five percent in 1972.1 Women-owned small businesses employ twenty-four percent of the private labor force, compared to fifty-three percent of the private labor force employed by all small businesses.2 How do women establish themselves as business owners in a country where entrepreneurship is traditionally associated with male leadership? How have women adapted to new roles as small firms owners?