chapter  4
14 Pages

The New Jersey Association of Women Business Owners

The definition of femininity held by the middle classes in the United States, and globally, has been undergoing changes in which women active in the public domains of business and politics assert new boundaries for "feminine" status behavior, and form identities as business women that have class symbolism independent from their attachment to the men in their families. A wider range of public action in market exchanges indicates higher social status. Women actively reinterpret the boundaries of their gender roles in business culture and attempt to transform that culture by continuing to participate in voluntary and business associations, as well as in business trade itself.