ABSTRACT
It is often difficult to be ethical. It is not surprising, therefore, that the challenge to social organization executives in deciding upon an ethical course of administrative action is so often a great one. The choice to be made by an executive in relation to an issue of ethics, when extreme conflict is experienced, is usually that between conduct preferred on the basis of occupational values—values which generate the executive’s moral obligations to whoever is involved in or affected by the issue—and conduct conducive to the comfort, security, success, advancement, etc., of the executive.
