ABSTRACT
Do you want to see an instructional designer wince? Just ask to be shown a situation in which one of his or her design products is working as planned within an organization. Such a request almost always results in a blank stare or an evasive response. Standard evasive responses include giving a list of the constraints that prevented superior efforts from being implemented, gnashing of teeth over the incompetence of the people on the firing line that sabotaged some really noble project, or passing along a dusty example of a 10-year-old product along with a tale about how well it worked before being abandoned.
