ABSTRACT
Rapid industrial and economic growth during the last thirty years has brought the Japanese radical socio-cultural changes that affect their patterns of life and mode of thinking. Never before have they been so heavily exposed to foreign cultures through travel, international business, publications, mass-media, direct contact with foreigners and so on. Nor have they made mental and behavioural adjustment to new cultural experiences and values to such a great extent. The language is also undergoing innovations to allow the speaker to develop a new mode of communication to deal with and talk about his/her new world.
