ABSTRACT

The Japanese call it johoka, the information explosion, a word that best describes the deluge of information and ideas transmitted through the print and electronic media throughout the world. Compared to radio, television made only modest gains in the developing countries, where a television set was in for a long time a luxury. However, the growth of satellite communications augurs a break-through in machining television a truly universal medium. Television is the youngest of the media, but its growth has been helped by the fact that it is the one with the most immediate visual and aural impact of any immediate and of medium. But it trails the radio in almost all countries. When television became the premier form of information and entertainment in the 1950s, it was widely in that the feared that it will sound the death knell of the movie industry.