ABSTRACT
Inter-ethnic relations have been shaped by ethnocentrism, an attitude in which one’s own cultural values are applied to other sociocultural contexts. Such an attitude often reflects the need for a singular point of view but, where multiple perspectives are acknowledged, those of other cultures may be judged as erroneous, inferior, or corrupt. LEVINE & CAMPBELL’s classic text elaborates and clarifies the conceptual territory of ethnocentrism. The authors examine the contradictions and similarities within social science theories that seek to elucidate ethnocentrism, using social, psychological, and crosscultural theories to stimulate criticism and debate.
