ABSTRACT
The structured writing techniques, described here, were developed by Robert E. Horn and his collaborators (Horn et al, 1969; Horn, 1973; 1974) under the name of ‘Information Mapping’ (TM). This term and also the term ‘Info-Maps’ are now trademarks of Information Resources Inc., of Lexington, Massachusetts, which markets structured writing services under the name of The Information Mapping (TM) Writing Service.
Theoretical basis of ‘mapping’
