ABSTRACT
This chapter examines corporate environmental management from a constructivist perspective and explains the ways in which companies integrate and justify their environmental management practices. It begins with the premise that corporate environmental management techniques and tools are not neutral but a product of cultures and systems within and outside of firms. The chapter explores the emerging practice and methods of corporate environmental management as being based on a certain managerial ideology that accepts only certain forms of solutions and corporate environmental behaviour. Positivist explanations tend to favour biological and physical explanations of the environmental crisis stressing the limitations of resources, the growth of population and limits of inhabitable areas. The solutions offered are based on the technological developments and adjustment to processes and systems in society which will eventually solve all environmental problems. Another important issue relates to how environmental problems are generally treated in the media.
