ABSTRACT
The 1990s saw the rapid evolution both of what some called the ‘CNN World’ and of voluntary corporate environmental reporting. Business people, as politicians before them, have found themselves having to operate in conditions of unparalleled transparency. Some companies, concluding that they might as well put their own version of the facts into the public domain, decided to report publicly their challenges, dilemmas and progress. Early pioneers included Norway's Norsk Hydro and the US company Monsanto, of which more in a moment.
