ABSTRACT
This chapter reiterates that the simplest method of ensuring acceptance of a change is to embody it (at least in part) in some ongoing social form. The hazards are, of course, great. The nursery attendants who are carrying out a plan to give babies greater freedom of movement, as part of a Soviet government campaign against swaddling, may nevertheless cut holes in the middle of the nursery tables and seat the babies in them. If the individual under observation is told in an uncomplicated way that there are people behind the screen, he will ignore the screen and their presence behind it most of the time, and the screen will fulfill its purpose. The cry of loneliness that goes up from human scientists almost everywhere in the Free World is not the cry of starving men but of men with an insatiable taste for the kind of contact they have experienced. Ongoing social forms have their own inherent intractabilities.
