ABSTRACT
In 2010, sociologist Catherine Hakim presented the world with the birth certificate of a new member of the family of capitals. More specifically, she defines erotic capital as the combination of sex appeal, beauty, and physical and social attractiveness that increase a man's or woman's popularity to all members of his or her society, particularly to the opposite sex. In the neoliberal age of the celebration of markets, the pervasive expansion of markets and the role of commodification have come under intense scrutiny. In his economic analysis of sexuality in <italics>Sex and Reason</italics>, our old friend, a staunch advocate of economistic epistemology, Richard Posner conceptualizes such sexual activities as prostitution as determined by rational, utility-maximizing individuals who conduct cost-benefit analyses in making decisions regarding their sexual choices. Another neoclassical economist, Reynolds, puts forth an economic theory of prostitution where rational agents maximize their profit and utility subject to constraints.
