ABSTRACT

The concept of charity industry network was initially put forth in 2006. China's charity network was still far from being born, the relations between donors and beneficiaries were unclear, and the multiple actors in the industry were still not very influential. The charity industry network can be divided into three parts: the core, through which donations flow; internal support institutions; and external industry support. Social media became a new addition to charity fundraising in 2011. In July 2011, the Social Resources Institute, a private think tank, introduced a tool to evaluate the social impact of nonprofit organizations. The tool measured social return on investment. The charity industry's external communication platform is a professional platform where charity organizations reveal information and display and promote themselves to outside industries. In 2011, breakthroughs were made in both off-line and online platforms. The assessment of charity projects is a venue for improving the transparency of, public trust in, and professional capacity of charity organizations.