ABSTRACT
TV is seen by children as something that their parents provide. Understandably, the prime interest of programmers is to seduce children to watch more of it. But, clearly, the commercialism of children's TV is detrimental to developing a sensibility adequate to the modern world. The interest in programmes for children periodically displayed by network executives is a cynical business to deflect regulators. There is a glut of entertaining noise and pictures, which have deleterious effects on children. The media recognize children as an audience for something more than cartoons. The media fail at both ends of the news spectrum. They give paltry coverage to the wonderful achievements of kids and do an inadequate job of placing adult readers and viewers into the shoes of children who are losing their future to gangs, crime, teen pregnancy and other social plagues.
