ABSTRACT
From the mid-1920s to the early 1930s, radio evolved from a technological miracle to a standard American household fixture. The group—known today as the National Telemedia Council—met regularly to evaluate radio programs in news, drama and music for both children and adults. A significant growth curve in organizations focusing on children and the media followed a period in television history in which children's programming became a profit center on network television for the first time. As network programs shifted from program sponsorship to direct advertising in the early 1960s, children's programs suddenly became lucrative. The landscape of groups devoted to children and the media is filled with far more than advocates and activists. Organizations focusing on children and the media can be found throughout the United States, from northern California to the Rust Belt, from the Midwest to Washington.
