ABSTRACT
Sociocultural change takes place through time. There is a beginning and an end of the change process. The beginning is the first presentation of any new idea to the potential recipients and the end, if the effort is successful, is the point when it is integrated into the culture of that group. It might be claimed that language use should be included in the set called "communication", since language is obviously the principal human action that produces communication. The influence projected by the image of the innovator because of his organizational affiliations. This is the role characteristic about which the individual can do least, since the organization to which he belongs is normally sponsoring his efforts in the field. The transmission of the information by means of formal group meetings, usually in village or neighborhood councils, sometimes in classroom situations..
