ABSTRACT
Although it is inevitable that the great majority of induced change efforts for the non-industrialized world will begin in the offices and planning rooms of "experts", such a procedure does create a major difficulty. No people will undertake an unaccustomed task of their own volition unless they are positively motivated to do so, and this will occur only when they obtain some advantage for their efforts. Several factors combined to suggest the Ulu Paku as a fruitful field for experiment in adult literacy. In the first place, there was already a positive demand for some form of adult literacy campaign. A literacy campaign demands enthusiasm, but enthusiasm of a persevering sort, such as will carry people through the toils of learning, which cannot but be discouraging in the beginner. But a heady emotionalism will not prove a sufficient dynamic for so serious an undertaking.
