Plenty of inveterate book-readers worry aloud and regularly about the likely elimination of commercial publishing due to screenal presentations of information, debating more the "when" than the "whether." Yet as troubling as the global tendency surely is for publishers and consumers of printed materials, it remains true that a reputable review journal can easily receive in one calendar year more than 1300 new books for review consideration, even when constrained by a single disciplinary identity. The multiple and regular attacks upon rudeness in our society have borne fretful fruit, at least among the younger writers. A steady stream of emails to the journal office beats out the same rhythm of self-restraint and circumspection, even if on differently shaped drums. One of the most elaborate and "sensitive" emails arrived not long ago, also from a bright young scholar with excellent credentials.