ABSTRACT
No two more different people could be imagined than Buckminster Fuller and Marshall McLuhan: in appearance, in style, in manner, in speech and, it would seem, in what they stand for. Fuller is short and round and speaks in epic poetry. McLuhan is tall and angular and utters puns and epigrams. But both men became cult heroes at the same time, in the 1960s. And both for the same reason: they are the bards and hot-gospellers of technology.
