ABSTRACT
This chapter examines the ways in which urban space is de- and reconstructed within La Luna's pages. It considers the spatial practices — that is, the ways of engaging with urban space — which La Luna seeks to simultaneously portray and encourage through the articulation of a new urban imaginary. The chapter analyses the ways in which the Spanish magazine's approach to urban everyday practices may have been influenced by previous avant-garde movements, as well as the ways in which it differs from them. It situates La Luna's attempts to reimagine and reclaim the city of Madrid within its socio-historical context, tracing the areas of overlap, but also the significant differences, between the magazine's project and the urban renewal program of Madrid's municipal administration. La Luna, like the Madrid portrayed within its pages, wanted to become a shared spatial-temporal framework characterized by its openness and dynamism, and thus able to foster a heterogeneous community of readers.
