ABSTRACT
This chapter argues that the urban space and identity within La Luna will be therefore considered as two separate thematic and conceptual poles, although the links between space and identity formation are made manifest by the recurring, often subtle, allusions to space and place. La Luna's complex relationship and approach to apparently opposed notions such as local and global further exemplifies the ways in which the magazine defies conforming to a stable or clearly delineated editorial identity. The chpater considers the strategies the magazine uses in order to resist a clear and closed definition, and how its notion of identity affects its constitution and trajectory. La Luna's parody of traditional notions of gender and of national symbols and clichés testifies to efforts to deconstruct old identity paradigms. La Luna's preoccupation with the city is related to its understanding of identity as open-ended process. Individuals are seen as distinctly defined, and yet constantly changing, always in the process of becoming.
