ABSTRACT
Becoming a master of administration and management rests on the ability of the manager, director, administrator, or practitioner to think analytically. As such, administrators ask and answer questions that will improve the organization’s performance, customer service, financial position, and overall decision-making capabilities. Research provides managers with the diagnostic capacity to accomplish these mighty tasks. The veracity and pervasiveness of the information, facts, and figures collected in the research process are the elements that ultimately influence the decision-making process. As a result, the public and nonprofit administrators and decision makers must understand research, its definition, process, importance, and capabilities, and do so from the views of both the consumer and producer of research. This book provides that understanding. More specifically, this book journeys through the development of research such that the novice research begins to appreciate research and understand its usefulness in the decision-making process.
